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BUY BC.

Led by the Ministry of Agriculture and Food, the Buy BC program is dedicated to promoting high-quality food that is grown, raised, and processed locally in communities across the province. Through initiatives such as logo licensing, cost-shared funding, retail partnerships, and a robust marketing campaign, Buy BC aims to connect consumers with regional products while fostering support for farmers and local businesses.
Client
Buy BC
Industry
Government, Agricultural
Date
2023
Services
User Interviewing, Usability Testing, UX/UI Design
Pixel Ramen conducted 20 remote user interviews with two distinct target audience groups, gathering invaluable insights into their experiences navigating the Buy BC website. This user-centric approach empowered our team to define precise goals, address key design challenges, and foster a collaborative environment where user feedback played a pivotal role in shaping the project's direction.
We meticulously crafted a comprehensive database consolidating our user research findings, utilizing this valuable resource to inform the development of a new information architecture. Addressing primary user problems identified during our research, Pixel Ramen facilitated a client collaboration workshop through FigJam, leveraging the collaborative platform to work as a team and collectively define project goals and priorities.

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